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ABSTRACT OF THE DISSERTATION
 [Barriers in the Market Segmentation Process]

Purpose – This study was to investigate the barriers in the market segmentation process, the barriers are occurred in the infrastructure, processing and implementation;  many organisations fail to get the full benefits of the market segmentation due to barriers in segmentation process. Dibb and Simkin (2008), Dibb (2005) and Kaluarachchi (2010) are the major contributors for this topic

 

Methodology – Interpretivism approach with the inductive research methodology was sued. This research project was based on a review of relevant literature and the qualitative method -interview. The research was carried out through a case study with ABC steel company Ltd. India.


Findings – This research produced a number of key findings: infrastructure barriers, processing issues and the implementation blockers with the empirical data collection with the case study.


ConclusionRegarding the literature some conclusions are drawn from the findings. Major barriers in the segmentation process in infrastructure, process and Implementation are sum up on case study.

Furthermore this dissertation demonstrates some practitioner advice of using the established content analysis agenda, as well as suggestions for further research on the topic of perceived risk in online shopping.

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Shebin VKM,
19 Feb 2013, 14:32
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INTERNATIONAL HUMAN RESOURCE MANAGEMENT--PODCAST-Group 13.mp3
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Shebin VKM,
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Shebin VKM,
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